Entrepreneurial Training – From the experts

Ever wanted to become an entrepreneur? Groupmates is officially part of Entrepreneurial Spark. Last week we had to attend their amazing bootcamp in Glasgow, in prior to our Hatchery’s introduction.

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Advice for your first Startup

The Reddit user Robinhood93 appears to be a student at a university. In a recent question he posted on Reddit he asks advice about the startup his university team is starting as part of their project. This makes me feel that you are a business student.

Robin, I feel you! I read through your whole post which can be found here – Your team has some interesting ideas, some of them could be really viable too.

What I noticed is that you have lots of assumptions going on. For example:

In the importing luxury goods from China idea, you assume that people and especially students would like to get their hands on these products, that they don’t really know about, or they know about but cannot find them somewhere, as there is no retailer who sells them in the UK. You go even further and you assume that personalising such products (e.g. the phone cases) to a brand, you can sell it to universities and private companies.

Now I will try to work out an advice for you. In my advice I will try to include some things that you may have not thought about yet. Continue reading

Playing an instrument can make you smarter

In a previews post I wrote about Tania de Jong’s TEDx Talk, where she talks about the power of singing. You can read this post here.

During the last few months I’ve grown an interest towards the way the human mind works, commonly known scientifically as “neuroscience”. It all started when I had to understand the behaviour of individuals within Groupmates’ target audience, how their behaviour could influence our growth, and how could we use data gathered from users interactions to our product, or users interaction with our landing and referral pages to improve.

To analyse behaviour you need to make use of different techniques and theories, and the harder it is the more fun (for me at-least).

Tim Ferris, a famous life hacker, in his book “Four Hour Work Week” (you can read the first 50 pages for free by registering here), talks about how you can train your brain to learn things easier and faster. There are many techniques for “brain hack” in his book, and apparently science agrees that the brain is trainable. Medical Daily says “Brain revealed to be more flexible and trainable“.

My favourite neuroscience discovery so far though, is the fact that playing an instrument can increase brain activity, efficiency, speed of memory, and more. Apparently musicians have higher brain activity when they an instrument in comparison to people who perform other arts. That’s awesome, right?! Check out how it works in the video below.


You Have A Voice, Use It

Recently, I had the luck to connect with Tania De Jong over Twitter. Our initial Twitter connection led to us connecting on LinkedIn. After connecting on LinkedIn, Tania asked me to check out her TEDx Talk with name “How singing together changes the brain”. As you can see in the video at the end of the post, Tania has a very nice voice, a voice that she discovered after many people told her that she couldn’t sing.

Share-Connect the dots

Can you sing, are you creative?

Tania asks people something important during her talk. She asks how many people were told that they can’t sing at some point in their life.

Her talk gives some really nice insights about the power of singing. Her work proves that everyone can sing and everyone can be creative.

She supports that singing is something that everyone can do, simply because everyone has been given a voice. Some people try to take our voice away, don’t let them, it belongs to you, use it.

“We’ve all given a voice to tune in and to express ourselves”

“A lot of people don’t think they can sing, and the same goes for creativity”

I would like to support Tania’s statement about singing and creativity. Besides a voice, we’ve all given imagination and creativity. The prove for that is every kid in the world, regardless background, they can use their imagination to learn, to play, to understand the world. We’ve all been kids, we’ve all used our imagination, it is real, it exists into every single one of us. Continue reading

Go Viral

One of the main purposes of marketing

is to attract attention and create interest. For more details on marketing’s purposes click here. The guys at Chron explain it nicely so there is no need for me to repeat things on internet.

Go Viral

Go Viral

How do you create interest?

To attract attention and create interest you probably need to engage people with your marketing campaigns. Advice on how to engage people can be found in some of my other marketing related posts here, especially on the content marketing related posts here and here. As you will find in my previews posts and in other marketing related articles posted around the web, pictures, and videos can help your marketing campaign receive lots of attention as well as optimize your website. The question now is, how does my picture or video go viral? Do you remember the crazy thing that happened with Mr PSY and his Gangman style  music video that has reached more than 2 billion views on Youtube Continue reading

Can’t choose? Just ask!


How many times a day you find yourself in a dilemma? Our days are full of choices. Some times simple choices, such as, choosing what to wear or what song to listen to can be difficult. The reason? Unknown to me, but I’d say because we are humans, simple really.

In the professional world choices are more important than what to eat. Many people spend lots of time and energy, trying to make the best purchase decision, or the best suitable time to drink coffee so they don’t fall asleep during their meeting (just saying). Continue reading

So You Want to Be a Storyteller?

Awesome! Just read

Sam S. Mullins: a blog about anything

Really? Even if people won’t want to date you ever again for fear that you’ll one day talk about them on stage? You’re sure?

Okay. Welcome aboard.

Here’s a cheap glass of wine. Where we’re going, you’ll need it.

I’ve got to tell you – I think you’ve picked a great time to get into the story game. I mean, with the success of storytelling podcasts like The Moth, RISK!, Definitely Not the Opera, Snap Judgement and This American Life millions of people are now aware of the phenomenon of modern storytelling. Just about every city in North America now has a regular storytelling event, and there seems to be more opportunities for storytellers than ever before. For raconteurs like us, the getting has never been good-er.

But before you start speaking your heart into the crackly microphone at the local roti place’s storytelling event (at which no one is there to actually hear stories [they’re just there…

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