Go Viral

One of the main purposes of marketing

is to attract attention and create interest. For more details on marketing’s purposes click here. The guys at Chron explain it nicely so there is no need for me to repeat things on internet.

Go Viral

Go Viral

How do you create interest?

To attract attention and create interest you probably need to engage people with your marketing campaigns. Advice on how to engage people can be found in some of my other marketing related posts here, especially on the content marketing related posts here and here. As you will find in my previews posts and in other marketing related articles posted around the web, pictures, and videos can help your marketing campaign receive lots of attention as well as optimize your website. The question now is, how does my picture or video go viral? Do you remember the crazy thing that happened with Mr PSY and his Gangman style  music video that has reached more than 2 billion views on Youtube Continue reading

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Can’t choose? Just ask!

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How many times a day you find yourself in a dilemma? Our days are full of choices. Some times simple choices, such as, choosing what to wear or what song to listen to can be difficult. The reason? Unknown to me, but I’d say because we are humans, simple really.

In the professional world choices are more important than what to eat. Many people spend lots of time and energy, trying to make the best purchase decision, or the best suitable time to drink coffee so they don’t fall asleep during their meeting (just saying). Continue reading

So You Want to Be a Storyteller?

Awesome! Just read

Sam S. Mullins: a blog about anything

Really? Even if people won’t want to date you ever again for fear that you’ll one day talk about them on stage? You’re sure?

Okay. Welcome aboard.

Here’s a cheap glass of wine. Where we’re going, you’ll need it.

I’ve got to tell you – I think you’ve picked a great time to get into the story game. I mean, with the success of storytelling podcasts like The Moth, RISK!, Definitely Not the Opera, Snap Judgement and This American Life millions of people are now aware of the phenomenon of modern storytelling. Just about every city in North America now has a regular storytelling event, and there seems to be more opportunities for storytellers than ever before. For raconteurs like us, the getting has never been good-er.

But before you start speaking your heart into the crackly microphone at the local roti place’s storytelling event (at which no one is there to actually hear stories [they’re just there…

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Less Problems, More Challenges

A while back I promised to a friend that I’ll write something about the challenge she took to design a Dracula Untold cover. I didn’t want to write just about the challenge though. I wanted to give an extra reason for the readers to read. So around 2 months later I came up with this post.

So many problems at work, please help!

There are many companies in the world, all creating or selling all kinds of products and services. The competition in more industries is cruel and tough and bla bla bla bla bla bla bla..

The introduction is something that a marketing, a business, and a management professional will read in many many books during their time at uni. You will also listen to this statement from your “colleagues” on a daily basis (most likely). You could choose a different point of view to the “problems” that your company faces because of cruel competition. The reason I put “problems” into a pair of quotation marks is because, while most people choose to see them as “problems” others, including myself choose to see them as “CHALLENGES”.

I’ve noticed that ever since I started thinking of my “problems” as just “challenges” I became more productive. When I am facing a difficult situation instead of getting stressed up, I say to myself “challenge accepted”, then I start being creative. Continue reading

TV Ad Campaign Of The Year

This ad is Funny, Smart, and Sends the Message

The author is not paid or anything by Berocca.
Just really liked their campaign, it's creative.

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The year is coming to an end and you know that I like marketing and ads so here is my personal favourite TV Campaign

“Berocca Sponsors Outstanding Performance”

Probably most people don’t like ads and you are very likely to switch between channels when the so call “advertisement break” time comes. Continue reading

Are you an entrepreneur? You may save money this Christmas

Thanks for the freebies next web!

Thanks for the freebies next web!

So it’s Christmas next week and you are wondering what to buy to your friends and family. Everybody goes through this stage every year during Christmas. OK, everybody except the people who don’t celebrate Christmas maybe.

This post is not about what to buy for your friends and family. This post is to help you save money and get something awesome for yourself. How you may ask? If you follow “The Next Web” you already know that they share some nice new for business and technology. Did you know that they also have some amazing deals from time to time?

Visit https://deals.thenextweb.com/ and find out what you want this Christmas. You are either going to pay little money or nothing!

Sure their other places we can find deals and freebies. Share them with us, we are entrepreneurs!

Financial forecasting for your start-up

My rooms state while I forecast

My rooms state while I forecast

Have you ever had to do financial forecasting for a company that hasn’t started trading yet?

I am doing a four year financial forecasting for my start-up for like the 10th time in the last 4 months. I never seem to be happy about it, I always think I am missing things, and well, I choose to do it again and again until I get it right!

Problem is that Groupmates is on a prototype stage now and its 0.2 version is due to launch on Christmas day (I consider this as our CTO’s present for the whole team), but as you may know if you’ve ever tried to create a software product, you can’t make any revenues during the first 6-8 months (realistically speaking).

So I just finished forecasting for the first 2 years (after 9 hours of work), and I decided to write about it during my small break. I feel more confident about this forecasting as I came to understand and know how to do it “right” (or at-least I hope I came to understand it), between meetings with angel investors, business advisers and books.

Many start-ups will have to make a financial forecasting at one stage of the business (most likely at many stages of the business), especially when they need to raise cash, so I hope this post gives you a starting point on the basic way of thinking at-least when you can’t be sure as you haven’t had a pilot yet or you haven’t had any customers yet. Continue reading