Better results for less with inbound marketing
Companies do lots of online marketing. It’s only natural – according to statistics provided by Hubspot 54% more leads are generated by inbound tactics than traditional paid marketing, while two times as many marketers say inbound delivers bellow average cost per lead than outbound methods.
Companies save $20K on average per year by investing more in inbound marketing VS outbound.
For more details on inbound marketing please download the free report here
Most company owners like to invest as little as possible and earn as more as possible, fact that makes inbound marketing tactics more favourable to marketing departments every year.
This post’s inbound method – Email Marketing
I am asking from my Twitter followers to give me advice on specific areas of their professional knowledge regarding to their personal experience on the area. Some of the followers are kind enough to answer back with their favourite advice of the week.
Mr Slawomir (@AktienKurseSL) is an expert in online marketing and digital marketing and his email marketing advice is
Do lots of A/B tests and always keep an eye on your ROI
What is A/B testing
A/B testing in simple words is the action of comparing the results that two different versions of one thing bring. In that case is to test which emails bring more engagement and help you achieve your marketing goals.
If you Google “what is A/B testing” here is what you get
A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs better. You compare two web pages by showing the two variants (let’s call them A and B) to similar visitors at the same time. The one that gives a better conversion rate, wins!
A recommended tool to help you keep truck of your email campaigns and make it easy for you to make A/B testing as well as keep an eye on your email marketing ROI are MailChimp – Check 8 more tools that can help you with your email campaign here
The advice above should be combined with further readings and testing. If you need a campaign soon and you don’t feel confident on how to do it properly employee a consultant. It is cheaper paying a consultant and get it right at first instead of risking to not win over potential customers.
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