Content Marketing: Guide 1

What is content marketing

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The art of marketing has been around for many years. Both traditional and digital marketing come in many forms. A form that most people are familiar with is the marketing through content.

I was sitting at the book store the other day and I was going through the pages of two books which take you back to advertisements from 1960s to 1990s. These ads had a main thing in common; they were presenting a product’s picture which was complemented by a big description. Both the picture and the description can be considered as content, visual and written.

The latest book I read about content marketing written by Explore B2B defines the concept in a very simple way Continue reading

Cool Tech #1

Ever wondered what is impossible for a smartphone?

Smartphones are basically computers that can make phone calls and fit in our pockets. Or according to the more official definition by the Oxford dictionary:

Originally: any of various telephones enhanced with computer technology. Later chiefly: spec. a mobile phone capable of running general-purpose computer applications, now typically with a touch-screen interface and Internet access.

The definition above will most likely face changes in different periods in the future. A smartphone device is capable to do more than just running general-purpose computer applications and making phone calls. It is a powerful machine of its own and when someone takes advantage of its sensors, touch screen, camera and many other software and hardware capabilities that are unique to smartphones and use them in combination with a powerful PC – the things we are able to do could be limitless! Continue reading

Forming an alliance

During the last few weeks, my colleague and I at +IDea Agency were trying to collaborate with different types of companies. A few days ago, we decided to visit a few printing companies. The aim in our heads was simply for the printing company to refer our marketing, branding or web development services to customers with related needs, and in exchange we would offer 15% of the final earnings with the end customer.

We thought that making such a deal would be easy, as we were offering these companies extra money in return for minimum effort. Turns out, people aren’t so keen on the idea.

This is me after 4 hours of walking around and talking to printing companies.

Continue reading