What is content marketing
The art of marketing has been around for many years. Both traditional and digital marketing come in many forms. A form that most people are familiar with is the marketing through content.
I was sitting at the book store the other day and I was going through the pages of two books which take you back to advertisements from 1960s to 1990s. These ads had a main thing in common; they were presenting a product’s picture which was complemented by a big description. Both the picture and the description can be considered as content, visual and written.
The latest book I read about content marketing written by Explore B2B defines the concept in a very simple way Continue reading